Smart Master is a clothing company that specializes in men’s wear. Its founder, having over 30 years of experience immersed in the tailoring industry, was looking for a clear direction to take the brand to the next level.

The brand was redesigned to bring back focus onto men’s wear, where the project starts with the idea that a man’s suit is a weapon that expresses his character and confidence. Using distinguishing elements from a gentleman’s wardrobe to reflect a classy elegance, the new image brought about a series of restructuring exercises to elevate the brand to a new benchmark of quality.

Store by store, each outlet underwent structural changes both internally and aesthetically to match its course, inspiring a fresh perspective on the brand that emanates sophistication.