Show Up is a boutique photography studio that specializes in fashion photography.

The initial idea of Show Up is that fashion photographers are always there at the show to capture the peak of fashion. The 60’s optical art movement and refraction of light work together to create a synergy that reflects both fashion and photography.

Using the optical art’s emphasis on lines and sharp contrasts coupled with how light refraction transforms pure white light into the entire spectrum of colour, the new Show Up design expresses how photography captures trends and refracts it into the beauty of fashion.