SBS is a reputable expert in print and digital media, specialising in customer communications for businesses and brands. SBS started with distributing flyers for various companies, and gradually evolved into a multi-award winning direct marketing solutions provider. As the needs of the industry grew, SBS began to rebrand and synergise both the print and digital media to reach and engage numerous audiences.
To align the brand vision and mission with the brand identity, the brand’s products and services were streamlined to counter the fragmented market. The rebranding was done with the purpose to simplify their customer’s purchase journey, to highlight value-added services to existing clients, and to transition SBS from a product-focused brand to a customer-focused one.