JK is an Interior & Spatial Design Studio that looks to elevate spaces by approaching it in a simple, functional and comfortable manner.
The identity was developed around the theme of ‘ranges’ as JK provides a wide spectrum of services and expertise. Not only do they offer services across Interior and Architectural areas, they have completed projects across diverse countries. From housing to commercial, office to retail, large scale to small scale, as well as from conception to on-site completion, JK understands space inside out.
This is visualised through a gapped sans-serif logotype of JK to show the scale of what they do. A reduced monochromatic palette conveys a sense of simplicity.